I’ve been a collector of vintage patterns for many years now and find that my collection is rapidly outgrowing my ability to store it properly. That doesn’t stop me from adding to it though – far from it. One of the biggest single contributors to my collection is the Australian Home Journal.
But that’s a magazine, I hear you say. And you’d be right, of course. The Home Journal was a magazine, but it was so much more than that. For one thing, each issue came with patterns to make the dresses (or hats, coats, toys – anything, really) that was shown on the cover. Which is how it came to be in my collection so frequently. For women who made their own – and their children’s – clothes and lived on a strict budget, the magazine was a god send. It gave them patterns, but it also provided them with reading material. Each issue was crammed with helpful hints for housewives: stories, knitting patterns, advice, recipes, you name it, it was there, in a breezy and topical fashion perfect for the woman who was likely to be interupted at any moment.
It’s all from a blissfully simple point of view, that everything a woman needs to know can be found in this one magazine. There is nothing about what’s happening in the wider world (although wartime issues did have handy hints for around the home, ways of making-do-and-mending). There is no hint that a woman could have a life outside of her family. My inner feminist ought to be shrieking in horror at some of the tips (one article from the magazine pushed the boundaries by demanding, “Why must we try to be slim?” The power of the headline was somewhat diminished by the sheer weight of slimming products that featured during the life of the Journal). Somehow, though, it all seems so completely foreign to my own lifestyle that it qualifies as a quaint reminder of both how far women have come and how far there is still to travel. The only areas retaining any relevance for me, other than as artefacts of a bygone era, are the sewing patterns.
I’m not sure what happened to the Australian Home Journal. I can’t find out much about it online. My mother tells stories about wearing dresses made from the patterns when she was a little girl, back in the hey day of the magazine in the 1950s. She seems familiar with it into the 1960s – enough that she when she came across some in her travels, she gave me a shoebox of them as a present one Christmas and then sat down and told me which outfits she’d made. The earliest mentions I can find date back to the 1920s, but it seems to peter out in the 1970s with nothing at all beyond 1982. Is it that the women of Australia had moved on? My own mother was still a housewife at that point, with 3 young children at home and a very tight budget. She was far from unusual among the mothers of my peers when I went to school, although perhaps more handy with a needle than most. Is it just that the magazine wars between New Idea and Woman’s Day killed off the rivals who did not stoop to scandal and celebrity – both notably absent from the issues of the AHJ that I’ve seen. There are certainly no magazines that I’m aware of today that covered the breadth of topics in this magazine without descending into sensationalism. Whatever happened to the magazine, it lives on with collectors. There’s many an ebay bidding battle over the treasured early issues. I’ve never managed to get my hands on an actual magazine pre-1945, although I do have a couple of closely guarded patterns from earlier issues, magnificently complicated affairs from the late 1930s, full of slash-and-gather detailing. And I mourn for the collection that my mother talks about, my grandmothers boxes of magazines and patterns that were just thrown away when she and my granfather moved out of the family home back about the time that the Journal seems to have disappeared. If only we could know in advance what the generations to come will find interesting.